Client: Leonardo's Produce

Studio: Midnite Oil Creative

Role: Research & Strategy, Design, Illustration, Social Media Management, Content Creation, Email Marketing

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Since 1958, Leonardo’s Produce has been synonymous with quality products and loyal service. They are currently one of Detroit’s premier produce vendors and specialize in delivering fresh produce and specialty goods to clients throughout the Metro Detroit and Ann Arbor Area.

 

Leonardo’s Produce entrusted Midnite Oil Creative to overhaul their brand and redesign their logo, marketing collateral, and website to create a fresh, new identity. Together with the Midnite Oil team, I assisted with the rebranding process, designed various brand materials, and helped craft a fresh new website. In addition, I also took the lead in implementing, managing, and maintaining their social media presence across Facebook and Instagram.

 

Through all of this, we were able to deliver a fresh new brand and digital presence to the client that visually spoke to their commitment of delivering quality products, staying on the cutting edge, and preserving lasting relationships with their vendors.